Motorola Unveils Three New ROKRS  

Wednesday, August 6, 2008

Motorola has decided to expand its ROKR portfolio with the introduction of three new music-optimized devices. The lineup includes MOTOROKR EM30 - a candybar phone using Motorola’s ModeShift technology; ROKR EM28 - a clamshell device with sonic features and touch-sensitive keys and ROKR EM25 - a slider with FM radio sharing capabilities.

ROKR EM30
The ROKR EM30 uses Motorola’s ModeShift technology to illuminate the keyboard - red keys illuminate in music mode and a blue keypad appears in phone mode. The integrated FM radio also comes with RDS. It also has a 3.5mm stereo headset jack provides and the player is with Windows Media Player 11 for music downloads and other features. Essentially the handset is a newer and more colorful version of the ROKR E8.


Other features included in the EM30 are Stereo Bluetooth support as well as support for GPRS/EDGE, Motorola’s CrystalTalk technology, microSD memory support and a 2MP camera.

ROKR EM28
The ROKR EM28 is a clamshell phone. Its design allows users to control their music using touch-sensitive keys that appear only when they’re needed. The front of the phone shows the name of the artist and song so users won’t have to open the handset just like the RAZR2 V8. The music player also features 3D sound effects and an audio equalizer that provides 11 pre-set music genres, including rock, reggae and pop for optimal listening. Consumers also can boost the bass up to nine decibels.


The handset also comes with a 3.5mm earphone socket, FM with RDS and broadcast recording as well as an innovative FMShare feature that allows users to share FM stations by sending a text message with the details. The EM28 ROKR also supports GPRS/EDGE, CrystalTalk, comes equipped with a 1.3 megapixel camera and a 1.8-inch 65K color TFT display with a resolution of 128 x 160 pixels.

ROKR EM25
The ROKR EM25 is a slider phone. It features an FM radio with RDS and FMShare and SongID technology to identify a song, much like MusicID or Sony Ericsson's TrackID feature. Like the other handsets this one too has a 3.5mm earphone socket, Bluetooth with an A2DP profile, microSD card support and CrystalTalk technology. The EM25 comes with a 1.3MP camera.


The ROKR EM30 is expected to launch first in Taiwan then in other markets throughout the quarter, while the ROKR EM28 and EM25 will be available later this quarter around the globe.

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