tax!!!!!!!!!!!!!!!!!!!!!!!!!  

Saturday, March 28, 2009





Some one Help me on TAX

1) Qus. : What are you doing?

Ans. : Business.

Tax : PAY PROFESSIONAL TAX!

2) Qus. : What are you doing in Business?

Ans. : Selling the Goods.

Tax : PAY SALES TAX!!

3) Qus. : >From where are you getting Goods?

Ans. : From other State/Abroad

Tax : PAY CENTRAL SALES TAX, CUSTOM DUTY & OCTROI!

4) Qus. : What are you getting in Selling Goods?

Ans. : Profit.

Tax : PAY INCOME TAX!

5) Qus. : How do you distribute profit ?

Ans : By way of dividend

Tax : Pay dividend distribution Tax

6) Qus. : Where you Manufacturing the Goods?

Ans. : Factory.

Tax : PAY EXCISE DUTY!

7) Qus. : Do you have Office / Warehouse/ Factory?

Ans. : Yes

Tax : PAY MUNICIPAL & FIRE TAX!

8) Qus. : Do you have Staff?

Ans. : Yes

Tax : PAY STAFF PROFESSIONAL TAX!

9) Qus. : Doing business in Millions?

Ans. : Yes

Tax : PAY TURNOVER TAX!

Ans : No

Tax : Then pay Minimum Alternate Tax

10) Qus. : Are you taking out over 25,000 Cash from Bank?

Ans. : Yes, for Salary.

Tax : PAY CASH HANDLING TAX!

11) Qus.: Where are you taking your client for Lunch & Dinner?

Ans. : Hotel

Tax : PAY FOOD & ENTERTAINMENT TAX!

12) Qus.: Are you going Out of Station for Business?

Ans. : Yes

Tax : PAY FRINGE BENEFIT TAX!

13) Qus.: Have you taken or given any Service/s?

Ans. : Yes

Tax : PAY SERVICE TAX!

14) Qus.: How come you got such a Big Amount?

Ans. : Gift on birthday.

Tax : PAY GIFT TAX!

15) Qus.: Do you have any Wealth?

Ans. : Yes

Tax : PAY WEALTH TAX!

16) Qus.: To reduce Tension, for entertainment, where are you going?

Ans. : Cinema or Resort.

Tax : PAY ENTERTAINMENT TAX!

17) Qus.: Have you purchased House?

Ans. : Yes

Tax : PAY STAMP DUTY & REGISTRATION FEE !

18) Qus.: How you Travel?

Ans. : Bus

Tax : PAY SURCHARGE!

19) Qus.: Any Additional Tax?

Ans. : Yes

Tax : PAY EDUCATIONAL, ADDITIONAL EDUCATIONAL & SURCHARGE ON ALL THE CENTRAL GOVT.'s TAX !!!

20) Qus.: Delayed any time Paying Any Tax?

Ans. : Yes

Tax : PAY INTEREST & PENALTY!

21) INDIAN :: can i die now??


Ans :: wait we are about to launch the funeral tax!!!
Tax Structure in India....... Funny But True

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CAPITAL MARKET BY RAKESH JUNJUNWALA  

Wednesday, March 25, 2009




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NEW AGE CAREER OPTIONS IN FINANCE  

Sunday, March 22, 2009

Puja Tandon highlights lucrative career paths in the exciting world of Finance.
The brave new corporate, is an exciting place to be in right now. If there is a right time and right place – this is
it. Many indicators are moving north! But as always, it will make things better if we are prepared and if we
know what to expect. In today’s fast paced world planning a career is a great challenge. The tremendous
growth in the economy is opening up new opportunities as new businesses get set up. India has become a global
hunting ground for talent. Now we have the opportunity to think of “global” careers. A career as a finance
professional today is vastly different than it used to be years ago. The study and analysis of today’s markets,
financial products and other financially related sectors of the business world are the foundation of financial
activities to date. Stockbroker, financial planner, and investment banker are just a few examples of jobs that
may be chosen when pursuing a career in finance. As finance grows year to year, being accurate and up to date
with financial information and financial techniques is essential when considering a career in finance.
New trends in Financial Markets:
Financial markets across the world are getting integrated and complex due to technological advancements of
most of the erstwhile closed economies. This process warranted the market professionals to be equipped with
the knowledge of the various market processes, and the understanding of broader role of various segments of
the markets. Over the past few years the financial market has seen a tremendous change in the activities that
are transacted in it. Reliance , Infosys, Wipro, L&T, Mahindra & Mahindra, ICICI, Satyam are few amongst the
many companies who have tapped offshore markets to raise capital. The journey of IDR has just begun. The
conditions set for the issue are stiffer; yet taking into confidence the realities of market conditions is a step
for the convergence and harmonisation of whole stock markets. The introduction of derivatives has brought in
a number of challenges. These assets are like dynamite. Used properly, they can be extremely effective and
beneficial. The problem is they can also destroy careless users. There are several problems faced by
derivatives markets across the globe. Even today, majority of the investing public do not share the advantages
of these products due to the enormous margin requirements. The Indian stock market is on the roll. Today
India is one of the favourite investment destinations of FII’s. Restructuring and consolidation have become a
norm rather than an exception. Internet has touched almost all aspects of our lives. In their quest to
differentiate their services and gain competitive advantage over their competitors, the financial service
providers are trying to provide their services to the customers in the comfort of their homes. The internet has
emerged as a convenient channel for these service providers. Internet-Based trading technologies together
with shifts in the economy and the business environment are transforming treasury investing. Online trading
platforms are making significant inroads into cash management functions; treasurers are increasingly relying
on these tools to find and execute the best trades. Banking sector is also witnessing changes. Banks are eyeing
retail segment as it offers immense opportunities. However, on the governance front, the sector is facing
multiple challenges like: increased competition, rising customer expectations, and diminishing customer
loyalty. Corporate governance is in fact the crying need of the day as Indian banks endeavor to make global
players. Mutual funds are also competing with commercial banks in the race for retail investor’s savings and
corporate float money. The power shift towards mutual funds has become obvious. The coming years will show
that the traditional saving avenues are losing out in the current scenario. Many investors are realising that
investments in savings accounts are as good as locking up their deposits in a closet. The opportunities in
finance are many with a wide choice of organisations and jobs to choose from. Prof. Vijay Page, Director
General - MET Institute of Management says “The financial sector is now poised for a quantum leap and the
challenges are so vast that they will fulfill the aspirations of the innovators, the workaholics as well as the
researchers from all streams of society. Those who join the finance sector in the take off stage will dominate
business and trade worldwide for decades to come.”
Careers and Job Information
“Finance is the key when you think about strategy, because what are we all about? It’s about creating
shareholder value.” You can grow a company volumetrically as much as you want and you may not create any
value at all. So underpinning all of those strategic decisions to sell properties or to make acquisitions – is the
financial analysis says Janet F. Clark, CFO Marathon Oil Corp.
Today's finance professionals assume a broad range of responsibilities involving capital budgeting, risk
management, project analysis and evaluation, and short-term and long-term financial planning. Finance
professionals are key to the strategic management and success of the business enterprise. They are often
responsible for making investment decisions and determining financial policy for their organisations.
The finance career field includes:
CORPORATE FINANCE
In Corporate finance you would work for a company to help it find various sources to raise finance, grow the
business, make acquisitions, plan for it’s financial future , manage any cash in hand and ensure future
economic viability.
Job Options
The following are just a few of the job options available for professionals seeking a career in coporate finance:
Treasurer: responsible for capital raising, financial planning, cash and asset management.
Impeccable analytical abilities as well as management and motivation skills are essential in this upper level
administrative position.
Credit Manager: Responsibilities consist of establishing rules for credit collection as well as for the
securitisation of receivables. Must be able to analyse accounting data and know a lot about their customers.
Investor Relations Officer: responsible for publishing corporate financial information and events through
press releases, coordinating with investors and replying to investor inquiries. You are in close contact with top
management officials and demands you understand both finance as well as public relations.
Controller: Responsibilities include accounting, cost analysis, financial planning and reporting, creating
costing systems, transfer pricing issues. CA/Cost Accountant with extensive experience in the field. For this
function candidates need to prepare themselves academically with at least a bachelor’s degree in accounting,
finance, economics, or business administration. In an increasingly competitive market, a master’s degree—
especially in business administration, economics, or risk management—is increasingly important. Employers
value the analytical skills and the training in the latest financial methods and technology that these degrees
provide their employees.
INVESTMENT BANKING
Investment Banks help companies and governments issue securities, help investors purchase securities,
manage financial assets, trade securities and provide financial advice.
Job Options
Initially, you may start as an analyst and be responsible for writing reports, maintaining spreadsheets, trading
stock options, research, etc. You will need to involve yourself in an intensive study to find out opportunities to
invest in profitable shares, debentures and other financial instruments. You need to have in- depth knowledge
of money markets, the state of the economy and business and industry in general. Moreover, you will need to
continuously involve yourself in extensive research on these subjects, and be up-to-date with the latest
information. . Often, bankers specialise in a particular industry and follow its fortunes over the years.
Most foreign banks and financial institutions prefer management graduates from the premiere management
schools, or professionals in accountancy, (chartered accountants and cost accountants), finance experts and
economists with postgraduate qualifications in finance, economics, financial planning, capital markets and so
on. A Ph. D in Economics and relevant experience in the industry can also get you a good job.
COMMERCIAL BANKING
Commercial banks serve large corporations, small businesses, as well as the general public. Despite recent
consolidation in commercial banking, the industry continues to provide more career opportunities in finance
than any other sector in the financial services industry.
Job Options
The opportunities at commercial banks are more numerous today than they have ever been. With entry level
tellers, leasing agents, international finance officers, trade credit specialists, and credit card banking
specialists, the options in commercial banking are seemingly endless. As a mortgage banker the responsibility
is to supply potential homeowners and businesses with loan opportunities. Recruitment for the public sector
banks is done through the Banking Service Recruitment Boards (BSRBs).
Foreign banks pick up their personnel management institutes, from interviews held in the premiere
management institutes, from among finance professionals such as Chartered Accountants, Cost and Works
Accountants and Chartered Financials Analysts and also from the fold of experienced personnel of the apex
financial institutions and public sector commercial banks. Private banks recruit Officer Trainees from amongst
first class graduates, Management Trainees from amongst MBAs, and also recruit experienced personnel from
the banking sector for middle and higher management positions.
FOREX MANAGEMENT
Indian Companies have been increasingly attracting foreign capital either through listing on international stock
exchanges or through private equity placements. Companies that wish to access markets for capital or that
wish to become leading global suppliers to corporations in developed markets have to hedge forex exposure.
Job Options
The Forex Treasury division in banks offers full range of vanilla and derivative products in forex, interest
rates and commodities. These include spot, forward, swaps, currency options, interest rate derivatives,
commodity futures and options in addition to high yield structured deposits linked to currencies, interest rates
and commodities. Several companies are looking for professionals who understand the nuances of
international finance, international capital markets and risk management.
The MBAs /CFAs may seek careers in the following areas: overseas fund mobilisation, risk management, Forex
dealing or Forex consultancy.
MONEY MANAGEMENT
Money managers purchase and carry corporate bonds, agency securities, asset-backed securities and other
fixed-income investment products. Some specialise in small stocks, large cap funds, fledgling markets, and
other equities.
Job options
Portfolio Manager: Managers specialise in specific areas like growth stocks, hedge or commodity funds.
Competency in analysis of securities and a broad knowledge of companies and markets in the financial sector
is required.
Mutual Fund Analyst:skills are required in finaancial analysis, asset selection, stock selection, plan
implementation and ongoing monitoring of investments.
Hedge Fund trader: To get started be sure to study portfolio theory, learn fixed income investments, take
CFA/MBA exam and learn the industry.
FINANCIAL PLANNING
Financial planning helps people make advance provision for financial needs that may arise in future .You can
draw parallels between the family doctor and a financial planner. The family doctor takes care of your
physical health and the financial planner takes care of your financial health, ensuring orderly and systematic
achievement of your financial goals
On the technical side, strong attention to detail is required as you analyse all types of financial options,
including their tax implications and legal restrictions. Financial computing skills are recommended for
performing the mathematical calculations quickly and accurately. You must also have the ability to
communicate somewhat complex financial concepts and strategies to clients in non-technical, easy-tounderstand
terms.
The Chartered Financial Planner (CFP) course is presently offered in India by two authorised education
providers of the Association of Financial Planners (AFP) in technical collaboration with the Financial Planning
Association of Australia Ltd. (FPA). The 2-year distance-learning programme covers topics such as insurance
planning and risk management, retirement planning, tax and estate planning, employee benefits, wealth
creation, budgeting, cash flow management, debt management and financial plan construction. Alternatively,
an MBA/CFA/CA/Insurance specialisation - singly or in combination, would also give you a broad understanding
of the various investment instruments and options, and their implications.
STOCK BROKING
Brokers or stock market professionals are now either playing host to foreign investment bankers, who are
looking for opportunities on the Indian stock market, or visiting fund managers abroad seeking investment
here. Stock market houses are redefining themselves and the business of stock broking is highly visible today.
Communication links between the dealing room and the trading ring are being improved.
The National Stock Exchange or NSE (inaugurated on 23 July 1994) provides nationwide facilities with access to
investors all over the country. The automated, screen-based trading system using state-of-the-art technology
makes market operations transparent. Stock broking business requires the services of specialists (in varied
fields) - economists, accountants, finance managers, financial analysts, capital market specialists, and
investments and financial planners.
1. Postgraduate courses in economics and commerce are available in most universities in the country.
2. Finance managers may be MBAs with specialisation in finance from the reputed institutes of
management or from the departments of business administration of the major universities.
3. The Institute of Chartered Accountants of India (ICAI), New Delhi, conducts the chartered accountancy
course for the plus two level through the foundation course and directly for graduates.
COMMODITY TRADING
Commodities Trading is a global phenomenon and offers tremendous potential to market participants for both
profit taking on small price corrections as well as to hedgers looking at managing price risk on account of price
fluctuations. In developed markets, futures trading is conservatively 10 times the size of cash market in
commodities. If we consider the fact that in the US, where the futures trading is almost 20 times that of the
cash market production, it would only be fair to suggest that our futures market would be a very large and
deep market, easily many times more than that of the securities market.
MCX CERTIFIED Commodity Professional (MCCP):The Exchange offers this certification course for
professionals who want to pursue a career in Commodity derivatives markets. It is designed with necessary
information and inputs so as to enable the participants to get well versed with the modalities of the
commodity markets in India. Certification as "MCX Certified Commodity Professional" is given on passing.
INSURANCE
Apart from career opportunities available with insurance companies employment avenues are also open in
corporate sector, stock broking firms, finance companies, shipping companies etc. With private participation in
insurance sector the number of employment opportunities have gone up.
Actuarial: An actuary holds one of the most important position in an insurance business. He is involved in
solving wide range of financial problems related with insurance investments, financial planning and
management. Graduates in maths or satistics are suited for this kind of a job because the work is based on
mathematical and statistical skills. In the coming times it will definitely make one of the highly paid career
option in the insurance sector.
Underwriting: The life and non-life insurance segments require professional underwriters. Underwriters assess
the risk in the business and takes care of risk management.
Investment: Like banks and mutual funds, investment professionals will be required in insurance sector as
well. Professionals with degree in finance from reputed institutes as well as experienced professionals from
banks and mutual funds will have promising career options to look forward. MET Asian Management
Development Centre offers a Post Graduate in e Management and Business Administration (PGeMBA) in
Insurance Management.
REAL ESTATE
Real estate is collateral for mortgages and a large amount of financial assets. Identifiable real estate fields are
mortgage banking, property management, real estate appraisals, brokerage and leasing, and real estate
development.
The old stereotype that financial officers do nothing but crunch numbers all day is fading quickly. Thanks to
computers who do the number crunching, finance officers now spend their time assessing reports generated by
computers. The CEO of Coca-Cola said: “The secret isn’t counting beans, it’s growing more beans ” Thus the
need has increased for intelligent, dynamic communicators and analysers in all aspects of the financial world.
Puja Tandon, Finance Faculty at MET Institute of Management has authored this article.

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CAIA: Chartered Alternative Investment Analyst (Newbie)  

Saturday, March 21, 2009

Chartered Alternative Investment Analyst (CAIA) is a professional designation given out by the Chartered Alternative Investment Analyst Association to establish an educational standard for individuals that specialize in the area of alternative investments (such as hedge funds, venture capital, private equity and real estate investment). In order to receive the designation, individuals must have at least one year of professional experience, a U.S. bachelor's degree and must pass two levels of curriculum that include topics ranging from qualitative analysis, trading theories of alternative investments, to indexation and benchmarking.
Because the realm and scope of alternative investments is dramatically different from conventional investments such as stocks, bonds, mutual funds and exchange-traded funds, a specific designation was necessary to distinguish those individuals who are best qualified in dealing with this class of investments. Similar to the Chartered Financial Analyst(TM) designation, possessing the CAIA designation provides individuals with access to jobs, member chapters and sources of education
CAIA Practitioners Benefits
The CAIA curriculum's focus on analysis, application and standards of practice creates the benchmark that institutions, investors and regulators recognize and welcome globally
Professional Discounts: CAIA members receive discounts to a number of professional services, including several top news services and research sources. Members also gain discounted access to a host of industry conferences and CAIA events.
Ongoing Educational Opportunities: The CAIA Association and its membership place high value on ongoing education. Earning the designation is the first step in a CAIA member's access to a host of professional development opportunities like Certified Financial Planner Board of Standards, Inc. (CFP), Life Office Management Association (LOMA). Successful completion of the CAIA program exempts members from the Professional Risk Managers' International Association (PRMIA) exam
Career Opportunities: The CAIA designation can help open doors to a variety of professional opportunities by enhancing your industry marketability. Designees can be found in a variety of positions, including, Hedge fund, CTA, real estate and private equity fund management, Chief investment officers, Consultants to institutions, family offices, and ultra-high-net-worth individuals, Investment analysts, Regulators, Due diligence officers, Investment bankers, Asset allocators, Capital introduction specialists, Fund administrators, Lawyers, Accountants
Requirements to obtain the CAIA designation

The right to use the CAIA designation is earned by (1) successfully completing the CAIA program (passing both the Level I and Level II exams) and (2) becoming a member of the CAIA Association. In order to qualify for membership in the Association, you must fulfill each of the following:

Pass the Level II exam within three years of passing the Level I exam
Hold a U.S. bachelor's degree or the equivalent, and have more than one year of professional financial experience, or alternatively have at least four years of professional financial experience
Submit payment for the annual CAIA Association membership fee
Agree on an annual basis to abide by the Member Agreement
Membership is the final requirement for individuals who wish to use the CAIA designation.

CAIA Exam Structure

The exams are offered twice each year, once in May and once in September. The exams are administered in computerized format at proctored test centers around the world. The Level I exam is composed of three sections. The format for the entire Level I exam is multiple-choice.

Section 1: Quantitative methods.
Section 2: Foundations of alternative investments and includes such topics as alternative investment asset classes, trading strategies employed by alternative investment managers, sources of returns to these asset classes and strategies, and background on legal aspects of alternative investments.
Section 3 : Standards for professional conduct.The format for the Level II exam is both multiple-choice and essay. The Level II exam covers;
the application of portfolio theory to alternative investments,
selection of assets, managers, and strategies,
oversight and due diligence of investment managers, and risk management.
Standards of professional conduct are included as a separate section.
CAIA Exam Registration

Level I and Level II exams are administered in computerized format at proctored test centers around the world. To view a list of current sites offering the CAIA exams:

Visit www.vue.com and select "Locate a Test Center" at the top of the page.
Under Area of Study, select "Financial Services"
Choose "CAIA Association" from the Testing Program drop-down menu and proceed.
CAIA Fees

Standard

Program Registration Fees: USD 400
Level I Exam Registration: USD 1000 (USD 900 Early Registration)
Level II Exam Registration: USD 1000 (USD 900 Early Registration)
First-year-only membership dues: USD 250
Subsequent annual membership dues: USD 250
For AIMA/CISDM Member Companies

Program Registration Fees: USD 400
Level I Exam Registration: USD 750 (USD 650 Early Registration)
Level II Exam Registration: USD 750 (USD 650 Early Registration)
First-year-only membership dues: USD 150
Subsequent annual membership dues: USD 250

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MOVEME--  

Monday, March 9, 2009

The site serves people who are looking for renting or buying homes, moving to new homes and looking for finance to take care of their homes.

it helps you with-
Plan your move
Get FREE Quotes
Connect home services


The moveme.com move all the things u want 2 move from ur house.it is the best and the website 2 provide package and moving planner and does all the arrangement for you .you will just have to fill the form and provide the details and thats all you are now ready u move.........thats simple.moveme provide man and van for all the movers

moveme.com was set up in 2005 to make your life easier by taking the stress and hassle out of moving home. They guarantee to save you time and money in the process. moveme.com site is award-winning move planner which thousands of people have already discovered to be a lifesaver during their move Moveme is does all the work in an unique way and its different from all other mover and planner. The website is very simple to use and its user friendly too.
All you just need get register to avail the service
The step you need to follow go get a stress free move is
Provide them the details of
• Change is address
• Voter registeration number
• Comparision tables
• Online removal quotes

Moveme.com provide the service for free u can get free quotes for them
Which will help you take the best deal out of it

Moveme.com provide many home services too for you
• Setting up internet
• Gas and electricity
• Geek quad for home technology setup
• Transfer of tv license
• And many more
they are several ways to move your belongings to your new house:
Book a professional removal company
. Hire a van and move yourself.
Hire a man with a van of moving company

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maximizing retail sales...  

Sunday, March 8, 2009

Summary: I want to find ways to maximise my sales. Can anyone suggest the different ways and methods to enhance sale at my showroom Description: I am running a showroom at Vikas Marg, Delhi . The size of Showroom is approximately 2000 Sq. Feet. The products on display are men’s and women’s wear. The women’s wear are mostly pants, jeans, shirts and T-shirts, Suits, winter wear and all the clothing requirements of men excluding the under garments.
RESPONSE – MENTOR1: in order to increase sales many different factors play a role. And some ground work prior to any actions is required.

First of all, you have to know your market.
1.Who is your target? Who are your target customers in the area where your showroom is?
2.What are their needs?
3.What sort of fashion do they like and want?
4. What are the market trends?
5. Is the market high-end, mid-end, low-end?
6. Do you address with your products the right group in the area? Or is there a mis-match between the market and your offerings?
7. According to the market, is the window appropriately designed and dressed?
8.Does the window really reflect your offerings in the store and does it therefore attract the right target group in that area?
9.Do you perhaps have too many items in the window? Would less be more attractive and appealing?
10.Who are the competitors? What is the most successful shop in your area? WHY? What do they do differently? What target group do the competitors and the most successful one approach? How are their windows? How do they follow the market and fashion trends? What advertisement do they do?
11.In this competitor’s context, after having analyzed the market thoroughly, a benchmarking exercise with the competitors would be certainly recommendable!
12.What are the competitors' strength and their weaknesses? What are yours?
13.What are the opportunities in the market and how can you exploit them best? What are the threats you should be aware of and work accordingly against?
14.What is your positioning?
15.How do you approach the customers?
16.Identify improvement areas
You could look at three "tool kits" as I call them:
(A) Sales Framework
- Framework for further sales tools and systematics
- Analysis tool for identification of improvement levers to increase sales performance
- Efficiency and effectiveness focus
Here you have to align your corporate strategy with your sales strategy, process, organization, and people

(B) Sales Growth
- Short-term sales push
- Cross Selling
Here you should align your sales strategy, different sales stimulation tools that should be identified, the opportunity scan, and the direct sales push

(C) Margin Improvement
Here you should re-analyze and evaluate. Readjust your pricing and your sales efficiency

There are different sales stimulation strategies in order to increase sales and it is difficult to make any recommendation or give advice without detailed information. However, to make you aware of the different possibilities, please keep the following in mind:
Changing economic environment requires faster sales performance through simultaneous approach to sales stimulation and cost reduction. There are basically two main strategies depending on the market (the first part I am talking about above):
(1) "V - concept": Sequential approach
- Adapted for growing market environments
- Lean cost structure as prerequisite to leverage sales stimulation activities

(2) "Turned V- concept": Simultaneous approach
- Adapted for stagnant and shrinking market environments with intensified price pressure and competition
- Sales performance levers show double effect:
- Cost efficiency and sales growth
Once the market is identified and the right strategy in place, the communication marketing, including window design, should be addressed accordingly. As I said, it is difficult or rather impossible to suggest any sales increase methods without having the complete picture analyzed and re-evaluated. Only then success is possible.

Perhaps these points will help you stimulate some thoughts. Please, feel free revert to me at any time and perhaps you would like to take this conversation to a Private Forum.
RESPONSE – MENTOR 2: One sure way to improve sales is to increase footfalls into your show room. Other mentors have covered the factors extensively already. You need to look at all of them before hand. But the key to success is to make more visitors (foot falls) to your show room rather than a neighbourhood store. In a fiercely competitive market like you have in India, differentiator is your ability to to make more people visit you and when once they are in provide fine service through appropriate greeting, courteous handling and having well trained salespeople/counter boys & girls.
Therefore think of some ways in which you can make a person who is a passerby step in. A window shopper to come in and enquire about the product and so on. When once someone has stepped in 50% of the work is done. In fact it is more than 50%

RESPONSE – MENTOR 1: Mentor 2 is absolutely right; you need to increase your footfalls. In order to do this you must be different and make your showroom attractive. Increasing the footfalls sometimes requires re-thinking of your strategy, your positioning, your marketing activities, hence, you might want to consider some of the points I have listed out which might help you to increase the traffic.
RESPONSE – MENTOR 3: You have some excellent advice here. The only point I would add is to study your best competitors. Pick a dozen stores that you think do a good job and visit them. Hang around, ask questions of sales staff (you'll be surprised how much they will reveal), look at their shop floor operations, look at the types of customers who visit. Write all your observations down so you can compare across them. I think you will learn about some things before you even try them out.

The last piece of advice is to consider your business as: (1) new customers; and (2) repeat customers. Common strategies apply to both, but some are unique to each group. Keep track of visits of frequent customers and see how much of your business comes from really frequent customers. Go out of your way to keep them. RESPONSE FROM PEERS:
PEER1: Just trying to trigger some thoughts to boost sales in your showroom;

1. Add music
2.More visual appeal
3.Run a email / mail campaign inviting footfalls / lucky draws / surprise gifts etc
4.Get a celebrity once in a Quarter
5.Offer value packages
6.Have helpful and smiling staff members - train them hard
7.Come as a disguised customer and test your staff
8.Make sure trendy stuff is always available
9.Replace your stock periodically
10. Reward consistent customers
11.Give alterations FAST
12.Offer home delivery
PEER2: I can tell from the perspective of the young gaming community in India that good quality merchandise is highly appreciated.
There are a few gaming clubs in Delhi which would happily embrace your products if the quality is good. For gamers even if the pricing is high they accept it.

Let’s say you have a set of unique T-shirt models, maybe you could give away 1 of each kind as prizes to a gaming festival; and this in turn would promote your brand manifold. Last event that GoLive participated in Delhi Hindu College and Shri Ram College of Commerce - the turnouts were huge.

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Financial Advice's by Warren Buffet  

Monday, March 2, 2009

* Hard work: All hard work brings profit; but mere talk leads only to poverty.
* Laziness: A sleeping lobster is carried away by the water current.
* Earnings: Never depend on a single source of income.
* Spending: If you buy things you don't need, you'll soon sell things you need.
* Savings: Don 't save what is left after spending; spend what is left after
saving.
* Borrowings: The borrower becomes the lender's slave.
* Accounting: It 's no use carrying an umbrella, if your shoes are leaking.
* Auditing: Beware of little expenses; a small leak can sink a large ship.
* Risk-taking: Never test the depth of the river with both feet.
* Investment: Don't put all your eggs in one basket.

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